At a time when CEO churn is reaching record levels, it is becoming imperative that new thinking needs to be applied to company culture. Creative climate health check is imperative for C-suite leaders says Dr Kate Hammer, internationally known semiotician, creative catalyst and commercial strategist. Here are the key questions you need to ask about your firm’s culture acuity because, whether you know it or not, your brand manufactures meaning. Having the right climate may be imperative to your future success.

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