As a number of recent articles have noted, Blockbuster went bust by itself, with a …
For the last 25 years, I have been responsible for building some of the biggest brands in the world.
At one of the UK’s largest not-for-profit healthcare providers – I was in charge of Group marketing for 31 hospitals, 75 consumer gyms, 200 corporate gyms as well as regional medical centres. That certainly focused my mind!
However, for me, the challenge of creating great advertising and marketing isn’t confined to global brands. I get just as big a buzz from helping entrepreneurs and innovation teams. They spend their life pushing boundaries and breaking rules. And it’s been my privilege to showcase their unique technology skills by optimising their marketing budgets.
I have worked on the most challenging campaigns, supported Sir Bradley Wiggins across the winning line in the Tour de France and sponsored it the following year. I have even travelled in the Pope-mobile – and that’s about as close to ‘Heaven on Earth’ as anyone ever gets!