Adi is an entrepreneur and investor working as Head of Product Innovation with over 13 years of experience across Fashion, E-commerce and Technology Industries. He is currently leading Product Innovations for Vodafone UK in the space of Artificial Intelligence and Machine Learning. He is passionate about solving problems through design thinking, big data and automation. An avid reader of consumer technology and applied mathematics, he often spends his time thinking about how to merge the two to make consumer experiences worth their while. Adi holds an MBA degree from Lancaster University Management School. After graduating in 2011, he co-founded PollPlug, a digital platform providing polls, surveys, and quizzes to companies backed by advanced big data analytics. Adi sold PollPlug to a data analytics company in 2016.