Original ideas are the essence of many businesses.  Whether it is an invention, a witty trademark or a whimsical design for the catwalk.  One thing any budding entrepreneur or innovation team must think about when setting up shop or investing further in the development of the idea are the ins and outs of the law. Calling on my experience of bringing FourZeroTwo to life and my time at CGI, where I worked with clients throughout the intellectual property lifecycle, this thought piece is a high-level introduction to the growing importance of the various forms of intellectual property and some insight for patenting, copyrighting and safeguarding concepts as well as what to watch out for.





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