The new world order brought on by the Covid-19 pandemic challenged several businesses.

Travel, hospitality and eCommerce businesses that depended on human contact felt the punch almost immediately. That said, these were also the companies that probably understood the impact of the crisis best early on.

It was imperative to communicate openly and transparently with customers and stakeholders to ensure that everyone involved was taken into confidence. The pandemic forced companies to relook their work policies to include considering the maintenance of a work-life balance. With Covid being the central theme, the communication pattern changed from the plain HR messaging to a more sensitive and sophisticated form of communication acknowledging the Work From Home (WFH) effort. So much so that companies went ahead to thank family members for their contributions to the work environment.

This piece provides valuable insight about the \”how to\” of crisis communication management and related strategy approaches in uncertain times.

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