“Real artists ship” was an Apple battle cry from the earliest days. Steve Jobs used it to drive his teams to understand that the best inventions needed to sell. This thought piece builds on Delivering the next generation by looking at how others outside of thought leadership and digital journalism are using Blockchain technology to support similar use cases for digital rights & royalties management for the creative industry.
It will also explore a surprisingly often overlooked yet vital component of any innovative business proposition, the whole challenge the revenue model. This was essentially the ‘ship’ part of Steve Job’s mantra and here we will investigate the revenue model that will underpin our move to single thought piece sales.
Are we sailing into a blue ocean?
Microsoft and Ernst & Young have come together to launch a new blockchain initiative that will bring di

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