One of the founding principles of The Future Shapers is that Next Generation Organisations deserve Next Generation guidance. In helping businesses and other organisations to shape and create innovative futures it is important not to forget the environment these next generation entities will exist in. One lens that is oftentimes overlooked is that of the demographics of age.
Regular readers of The Future Shapers may remember a piece I did on Innovation and entrepreneurship in the age of the 100 year life.  In this piece, I will build on the concept touched on previously, looking at the market and challenges of the New Old to call out that innovation no longer a young person’s game.  Gone are the days when Saga Holidays was the sole cool brand for the ageing customer. This community of users will become the new normal and the heart of many organisations futures. The lightbulb moment o





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