These days, the idea of ownership has started to lose its relevance as the ‘as-a-service’ revolution continues to gain traction. People have started to realise that they no longer need to purchase goods or services through hefty, one-off financial investments, but rather can now access them as and when needed and pay for them only upon usage.
What has led to this change in attitude towards accessibility over ownership? What does this mean for businesses today, and how could your new business potentially tap into this lucrative phenomenon?

With its roots as far back as 1999 and the launch of Salesforce.com, the original portfolio of as-a-service solutions largely consisted of SaaS (software as-a-service), PaaS (platform as-a-service), and IaaS (infrastructure as-a-service) offerings. However, over time this has evolved to include what’s become known as ‘XaaS’, or for those l









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