Fifty-nine percent of consumers in the United Kingdom (UK) would chose to not do business with a company if the grammar on their website or public marketing collateral was poor, according to a 2013 report carried out by Global Lingo. While this may seem a bit ‘superficial’, it makes sense. If a company can’t commit to ensuring that its most public medium is at a minimum grammatically correct, what kind of confidence does this instill in any potential new customer?
As any DIY-enthusiast will tell you, there is nothing more infuriating than when you’ve diligently unpacked whatever it is that you are about to assemble, carefully placed your cup of tea in a shielded but reachable location and are then faced with a set of instructions that make absolutely no sense. As an example, I once spent eight hours assembling a bed which, on paper, said would take three. Now, you could say that









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