Competition is increasing, and there is a greater chance of differentiation, as long as it is quickly acted upon to identify the opportunities offered by changes each day. We are facing the uncertain, and every day we are more exposed to new and complete challenges.
The term VUCA originated with the War College of the United States Army to describe the conditions resulting from the Cold War. Since then, the VUCA concept has been adopted by companies and organizations in many industries and sectors to guide leadership and strategic planning in all areas of the business; It has even adapted to the creation of competencies for the survival of the employees in the companies that live vertiginous changes.
The companies are immersed in a VUCA environment and are affected by two main variables:
How much do we know about a specific situation?
And to what extent can we anticipate the ou