Nov
19
Aligning B2B marketing and sales through influencer mapping
A methodology called Influencer Mapping help B2B companies communicate their value p…
Gilmar Wendt is principal of GW+Co, a London-based creative consultancy that helps organisations to thrive by aligning culture, strategy and brand. Its unique strategic framework puts purpose at the centre of change initiatives, breaking down silos to create more impactful organisations.
Gilmar Wendt founded the company in 2010 after working in design and strategy with blue chips and privately owned international businesses. GW+Co has won numerous creative and design effectiveness awards. Notable clients include PayPal, Yale, Ergo and Zumtobel Group.
GW+Co’s international team of creatives and strategists work with associates from the fields of management consultancy, anthropology and leadership development. Their expertise helps clients meet the challenges of sustainable growth, brand development & rejuvenation, business transformation, post merger & restructuring and culture & talent.
Sep
29
Tallest towers and endless seas: The motivating power of visionary purpose
It’s the job of a good leader to remind people of the big picture. But why do so man…