Aligning B2B marketing and sales through influencer mapping
A methodology called Influencer Mapping help B2B companies communicate their value proposition effectively to multiple stakeholders. By focusing on pro…
Innovation
Pace of innovation – The ultimate competitive advantage
When we think of a business having a competitive advantage, we still tend to think of traditional economic moats such as a low-cost structure, econom…
Human centred design – The secret sauce to business success
Operating from human-centric design is indeed a better way to work, but it also directly translates to better business outcomes. Here are some ideas on…
The innovation challenge of Covid-19 frustration
Living with Covid-19 is like hailing a taxi in the rain. It creates serious obstacles and challenges we did not foresee before. How can one harness t…
Tallest towers and endless seas: The motivating power of visionary purpose
It’s the job of a good leader to remind people of the big picture. But why do so many companies fail to translate their guiding principles into action?…
The First Step in Improving an Ecosystem
Think of the ecosystem improvement strategy in terms of a satnav system in a car. You know where you want to get to but unless your starting point is…
Timing of innovation – Getting the odds on your side
Timing of Innovation is one of the most powerful factors in determining innovation success. However, it is often essentially ignored, because it is a c…
10 Things to remember before you launch your own Innovation Lab
So your business is thinking about introducing an innovation lab and you can’t wait to get started – but are you fully prepared? Pietro Marini’s essent…
The venture board
Investing in innovation, managing the investment and measuring it are difficult activities for a corporation. They need to have a new internal vehicle …
The future of AI in sports for players, broadcasters and fans
To some, the very notion of Artificial Intelligence may seem like a novelty- especially sport, but it is here to stay and will play an increased role…
What if we said no to our customers, once in a while?
Is the customer always right? What if the customer wants Cat Soup? Sometimes, it’s worth challenging the assumptions we make in our professional lives …
What Do You Learn in Human-Centered Design Training?
Focusing on the end-user is a crucial approach to successful business. Here are three things you’ll learn through human-centered design training. …
“I2L” – The KPI your business needs to innovate better
How long would it take a randomly selected ‘good’ idea from your organisation to deliver? What if this idea came from a ‘non-traditional source’ (Prove…
Can large companies disrupt?And indeed, should they even try?
What does it take for an organisation to become a game changer? Finding the new product or service might be easier than ticking all of the boxes in ter…
How to reduce the risk of disruption (destruction)
Are you a long-established player in a highly competitive industry that has been operating the way it has for a number of years? Are you a candidate fo…
What Do Top Corporate Innovators Get Right?
We get to talk with hundreds of innovation leaders around the globe and across industries. The importance of innovation is not disputed but many are no…
Is reality real?
Let’s imagine a group (either in the company, family, friends, etc.) that would manage reality as a single and common reality, where the purpose, open …
The Age of Innovation is Here to Stay, Are You Prepared for It?
It seems like we’re living in an age of incredibly rapid innovation, yet, what if it is just a teaser of what is to come in the next couple of decades?…
Entrepreneurship or intrapreneurship? What do you think?
Large organisations pool their resources and attention to where it generally makes the most business sense, non-surprisingly to those activities that p…
The Importance of Senior Management Involvement in Innovation
What is senior management’s role in innovation? Should they be the chief innovators in the organisation or is their time best spent on steering the mot…