Aligning B2B marketing and sales through influencer mapping
A methodology called Influencer Mapping help B2B companies communicate their value proposition effectively to multiple stakeholders. By focusing on pro…
Competitive Advantage
Pace of innovation – The ultimate competitive advantage
When we think of a business having a competitive advantage, we still tend to think of traditional economic moats such as a low-cost structure, econom…
The innovation challenge of Covid-19 frustration
Living with Covid-19 is like hailing a taxi in the rain. It creates serious obstacles and challenges we did not foresee before. How can one harness t…
Is investing in innovation worth it?
Is investing in innovation worth it? As an innovator I suspect you are a little biased...What if we ask the academic experts, what will research show u…
Create the future
The old adage saying of offence is better than defence might be true to some extent, but it is too black and white in most situations. We can use innov…
Road to Digital Transformation
Most businesses have entered the era of digital transformation with different views and pre-requisites. What does the concept of digital transformation…
The elusive innovation strategy
Who would've thought that combining two vague terms would result in an even vaguer phrase? Fortunately, they are vague mostly due to ignorance and negl…
Things to think about when considering your Intellectual Property
Original ideas are the essence of many businesses. Whether it is an invention, a witty trademark or a whimsical design for the catwalk. One thing any…
2020: A CHATBOT ODYSSEY
For anyone of my generation, the concept of artificial intelligence is viscerally embodied in the jet-black camera lens, with the red-iris-yellow-lens …
Leaders write good intentions in the snow
Brilliant ideas rarely become reality. Is it due to unwillingness, lack of leadership or are there other causes? In the initial phase, also known as th…
Why the ‘streaming wars’ aren’t anything of the sort…
As a number of recent articles have noted, Blockbuster went bust by itself, with a little help from Viacom (saddling it with $905m in debt). Aggressiv…
Digital Transformation: A Metrics Perspective
The conceptual reality that digital transformation is a journey, not a destination still needs to instil itself in the framework of change for many org…
What the digital transformation trend means for technology resellers
Digital transformation is a topic that is top of mind for many innovative organisations. Technology distributors and resellers are expected to guide an…
Business Model Innovation – Democratizing Innovation at Scale
Innovation is not only about creating new value, it is about creating sustainable differentiation in a market where your competitors are driven by the …
Rediscovering sustainable competitive advantage
Sustainable competitive advantage? Seriously? In our time? Most business leaders I talk to agree that the days of sustainable competitive advantage ar…
