Shifting to ultimate outcomes
Many organisations are struggling with their metrics and ways to measure the progress and success of their business. From this writer’s point of view…
Customer Journey Mapping
The connected art of selling outcome-based solutions
The typical linear and often siloed mindset that we have for much of our innovation thinking within our business organisations, has to rapidly fall awa…
Nope, Digital transformation is NOT just about tech!
Just last week I completed a webinar where I spoke at length about the importance of having design thinking in the organisation’s digital transformatio…
Have Many B2B Companies Missed The Customer Experience Revolution?
The customer experience in recent years has become increasingly complex. Despite this, however, a couple of simple things remain true: A business’…