Shifting to ultimate outcomes
We need to do a better job at measuring knowledge flows – it is the increasing emphasis and use of technology that is allowing us to challenge the old …
Customer Journey Mapping
The connected art of selling outcome-based solutions
The typical linear and often siloed mindset that we have for much of our innovation thinking within our business organisations, has to rapidly fall awa…
Nope, Digital transformation is NOT just about tech!
Business managers often associate digital transformation with buzzwords like AI, ML, blockchain and cloud computing among many others. Truth be told, …
Have Many B2B Companies Missed The Customer Experience Revolution?
What does a well-designed customer experience look like? Many organisations still struggle with this question as traditional approaches often overlook …